Thursday, November 15, 2007

Recession, what recession ?

just a theory i have surmised, thanks big brain, in the past month the Canadian dollar has soared 15 cents in value. Something is brewing and quickly.

US Production is down, stocks are down, consumer confidence is at an all time low, i think that possibly :

North America is headed for a big fat recession.

Back in 1989 we saw the same sort of thing where the big media businesses and economic poo-bahs for 6-8 months played with the word 'recession' by referring to it as the 'R' word. Do you remember that? Then one day in May 1990 the word popped out of dyke, the finger could no longer hold in the flood waters of facts.

I remember it like yesterday.... I had a full head of hair, a $1200 Hugo Boss suit, a new girlfriend, and the chance at making a fortune... I was selling accelerator cards for the Mac Plus!
I had a full list of corporations and small businesses with these computers that i had cold called myself, in april the sales were hot hot hot, i was wearing shades, listening to the song 'gotta wear shades', I was Tom Cruise in Risky Business, the world was my oyster.

I was depending on those sales to put me thru Univeristy the next year.

When the word 'RECESSION' officially hit the streets and you could literally hear the wallets snapping shut. Customers calling me back trying to cancel orders. Work for me instead, was back to the Generous Motors as a summer student / assembly line worker. I was one of the lucky ones.

I wonder if i had social networking tools back then how much easier it would be to sell something of value to people who genuinely wanted it regardless of any looming recession.

Social Media has the power to transform the ways in which we work, consume energy, enlighten how each of us can help make changes to the policies in place, and therefore millions of people around the globe. A big global hug please.

I believe that in the next year social media will explode in popularity not because 'i am new to it' but because of the looming financial crisis facing the United States, Canada, and the global economy.


From my understanding the current problems are partly thanks to the deficit spending of the Bush Administration, steady rise of cheap imports, sharply rising fossil fuel costs, and the failure of aggressive mortgage lenders - the junk bonds of our current time. Take a second look at the decreasing US dollar and increasing imported fuel costs an we will have an even greater devastating effect on many commuter driven economies than publicly thought.

Still people need to eat, work, communicate, consume, and entertain.

In tough times people will look for inexpensive ways to do the same things they did before. Companies are reducing overhead and selling off expensive office real estate, (downsizing for you 1990s peeps), this will enable computer savvy managers to turn to solutions that are outside of the box. aka not sold by microsoft or oracle etc.

Everyone is trying to figure out how to make a buck and how to keep the old job and be prepared for the worst. I don't know of anyone that is truly confindent in their employment.

....

No comments: